Dia Mirza to promote Japan Tourism in India

Japan aims at welcoming 18 million foreign tourists by 2016 through sustained promotional activities and tourism friendly policies; In first eight months of 2012, Indian visitor arrivals to Japan stood at 45,200

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Dia Mirza Handrich, Miss Asia-Pacific 2000 and the popular Bollywood actress was in Delhi to promote Japan tourism in India at an event organized by the Japan Tourism Agency (JTA), Japan National Tourism Organization (JNTO) and the Embassy of Japan at the India International Center (IIC).  The event was part of an ongoing series of events held to commemorate the 60th year of diplomatic relations between India and Japan in 2012.

Ms. Mirza had visited Japan in 2011 on an invitation by JNTO to release a video message in support of Destination Japan. "I am thrilled and privileged to be associated with destination Japan – a land of endless discovery of natural beauty, traditions, diverse culture, cuisine and arts. At the same time, it also appeals to young generations looking for modern design, contemporary art, Japanese comics and fashion trends. I feel a strong connection to this great land of contrasts," Ms. Mirza said.

The event also featured spectacular performances by traditional dancers from Morioka and Sendai regions of Tohoku in Northern Japan, a region often referred to as a "treasure chest" of folk arts. The centuries-old folk music and dance tradition survived the ferocious earthquake and tsunami of 3/11. The region is now on the road to recovery and efforts are being made to continuously revive the tourism in affected areas.

“We take this opportunity to express our gratitude and show appreciation towards Indian visitors for their continuous support to Japan, especially after the twin disaster of earthquake and Tsunami last year. We are confident that we would achieve our goal of welcoming 18 million foreign tourists to Japan by 2016 through our sustained promotional activities and tourism friendly policies,” commented Norifumi Idee, Commissioner of the Japan Tourism Agency. 

Mr. Motonari Adachi, Executive Director- JNTO, Singapore Office, while felicitating Ms. Mirza, added “We appreciate Ms. Mirza’s valuable support to our promotional campaign in the Indian market. India is one of the key focus markets for us to attract tourists to Japan and we have witnessed a remarkable recovery from the Indian market.” 

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