DTTDC has announced a cash prize of Rs. 50,000 in its hunt for a tagline that will be inseparable from the city’s identity. The idea is to promote Delhi as a tourist destination in itself as it receives the largest number of foreign tourists every year but most see it largely as a transit point.
A tagline is just the beginning of a more aggressive marketing campaign to change the perception about the capital. Sources said queries have already started pouring in and DTTDC is anticipating a deluge of suggestion within a week.
“Delhi is already a tourist destination but we want to promote the city in a better way,” said Chatrath. He said DTTDC wants to create more awareness not only among tourists but also the residents of the city.
Kerala was the first Indian state to come up with a tagline — God’s Own Country — in 1989. The tagline caught the imagination of many tourists and the state became a tourist hotspot in a few years.
The tagline has to be in English and ideally not longer than four words. The suggestions, which can be more than one, have to be mailed to the General Manager, DTTDC. More information is available on http://delhitourism.nic.in.