The Department of Tourism and Commerce Marketing (DTCM), Dubai Government’s tourism licensing and promotional body, today announces the launch of a new hotel classification scheme that broadens the existing system in line with the organisation’s vision to guide the emirate’s growing tourism industry. 

While the hotels have been categorised under 1-5 star ratings, the new classification system added a Budget hotel category that has been kept outside the 1-5 star-rating. The new scheme also added a number of new criteria in the classification, including Resorts, Guest House, Timeshare, Youth Hostel, Self-Catering and University Campus accommodations. 

Apart from these, the new classification system also include a new criteria – Accolades - that communicate the exceptional level of luxury Guest Accommodation available in the Emirate of Dubai, and identify and reward those 5 Star Hotels and Resorts, which consistently exceed expectations. Recognition is defined at two levels, Gold and Platinum. 

Additionally, the scheme introduces Designators. Designators are essential tools of the new Classification Scheme, which promote the specialties offered by the destination through its Guest Accommodation Portfolio. 

Launching the new Guest Accommodation Classification at the Arabian Travel Market, Majid Sager Al Marri, Director, Hotel Classification Department, said, “DTCM as the governing body for the licensing and classification of Guest Accommodation in the emirate, and in line with its vision and mission of sustained development of tourism in the emirate, has undertaken extensive research including benchmarking key local and international destinations, assessing current market offerings, identifying guest expectations, to establish both a comprehensive Guest Accommodation Framework and common Grading Standards.  

“We have endeavoured to develop a scheme which supports our strategy of positioning the Emirate as a major contender within the international tourism community, both today and in the future, by creating investor opportunities, and ensuring that guest needs are well catered to. Our particular focus has been to ensure that our guests have a varied range of accommodation to choose from, can make informed choices, and that common standards ensure expectations are consistently met.”

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