The Department of Tourism and Commerce Marketing (DTCM), Dubai Government’s tourism licensing and promotional body, has launched an engaging application for the iPhone that will help tourists and visitors explore and navigate information on the ever-growing tourism attractions of the emirate.
Features such as Deals, Augmented Reality and Explore are just some that will enable a user to look for sales, nearby landmarks or restaurants offering a particular cuisine and search for attractions in the city.
“In keeping with DTCM's pursuit to provide tourists with a unique experience of Dubai, we are pleased to announce a Travel Application for the hugely popular iPhone" said Khalid A Bin Sulayem, Director-General, of the DTCM, said.
A key feature of the application is that players from the leisure and travel industry and commercial establishments too will benefit from this product. They can participate in it by providing information that will be useful to tourists and residents.
"The iPhone application is the first of a series of new products and services that are part of our new IT Strategy to aggressively promote Dubai Tourism and the emirate of Dubai," added Mr Bin Sulayem.
Commenting on the benefit of the iPhone application, Carl Vaz, Director – India said, “The iPhone application on Dubai revolutionizes travel in the City in a more user friendly and convenient fashion. Its detailed information system on hotels, restaurants and shopping outlets puts the travelers to Dubai at ease. Answers to travel queries are literally a touch away. This would prove beneficial for the Indian traveler in particular since India is the top source market for Dubai inbound tourism.”
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