The Cyprus Tourism Organisation (CTO) has announced its plan to foray into the tourism market in India with incentives and MICE centric tourism products today. As part of CTO’s strategic plan to attract more tourists from the Indian subcontinent, the organization will hold a two-city roadshow in Delhi and Mumbai on October 23 and 25 respectively. The roadshows will be a direct Return of Investment for the suppliers who know the market is a great compensation for the slower European markets.

Cyprus considers India as a very important market and the country plans to roll out a series of promotional activities post its roadshows. During the initial phase of its plan, CTO will focus on targeting the conference and incentive markets in India besides encouraging affluent Indian consumers to experience Cyprus with affordable international holiday packages.

Announcing the plans, Vassilis Theocharides, Director, Dubai Office said, “We are constantly on the lookout for new business activities in newer growth markets with high potential for growth. As a new destination with well developed infrastructure for MICE activities, we can assist corporates with business solutions for their conference and event needs.”

Cyprus has an expansive coastline that supports a wide range of activities, be it beach activities at locations ranging from secluded bays, to lively resorts, sandy beaches and rocky coves; the island has something for everyone. There are a myriad of activities that one can indulge in while visiting Cyprus. Starting with snorkeling and diving in the warm crystal clear seas to windsurfing, sailing, coastal cruising and even extreme adventures like deep-water fishing; visitors are just spoilt for choices.

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