Global hospitality chain Choice Hotels International has said it will introduce two of its global brands into India by next year to cater to rising consumer demand in the country.
As per PTI reports, while the company has not disclosed the names, it is understood that the two brands that the hospitality chain plans to introduce are budget hotel ‘Econo Lodge’ and ‘Cambria Suites’, which caters to upscale customers. The company, which currently operates 27 hotel properties in India, mostly through franchise agreements, aims to have 40 hotels in its portfolio by the end of the next year.
Choice Hospitality India Sales and Marketing Vice-President Shivali V Sharma said, “We have conducted market research and realised a need to bring in an upscale brand and an economy brand into the country, possibly by the end of next year”.
Globally, the company has over 800 Econo Logde hotels positioned as ‘an affordable and convenient place to stay’ On the other hand, Cambria Suites is positioned as an upscale full service brand. At present, Choice Hotels operates 27 hotels with a total capacity 1,800 rooms are operational under the Comfort, Quality and Clarion brands in India. Of the entire portfolio, three hotels in India are currently managed by the company and the rest are franchisee operated.
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