Union Tourism Minister K. Chiranjeevi on Tuesday formally launched India’s new international and domestic campaigns at the World Travel Mart 2012 in London.
While the international campaign is called "Find what you seek", the domestic campaign is titled as "Go Beyond".
Both these campaigns will be a paradigm shift in the strategy to promote Indian destinations abroad and within
"With the new campaign we have tried to take the Incredible India campaign to the next level with shifting focus from products to consumers," he said. The Incredible India was launched in 2002.
"Till now we had been promoting India from the destinations and products point of view internationally. The campaign has been very successful so far. But the time has come to take it to the next level and now our focus is on consumers," the actor-turned-politician said.
Underlining his ministry's priority, he said, "our aim is to increase foreign tourist arrivals in the country. At present we are attracting only 0.65 per cent of total world tourists and we want to increase it to one per cent," he said. Currently, India attracts about 6.3 million foreigners in a year and the ministry's target is to double up the arrival in the next five years.
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