Centara Hotels & Resorts will operate Khum Phaya Resort & Spa in Chiang Mai. The resort, developed at an investment cost of 1 billion Baht, opened in October 2009, which will now operate under the Centara Boutique Collection brand. Khum Phaya Resort & Spa features 80 Superior Rooms and Deluxe Rooms, which are of 40 square metres with a choice of upper floor accommodation or ground floor with direct pool access, and with all rooms decorated in the style of a Lanna house.

Besides, there are four Villa Suites, with a minimum of 92 square metres of space and each with their own private spa, outdoor Jacuzzi and private garden. The largest of the accommodations is the Phaya Villa Suite, a 290 square metres complex comprising three one-bedroom Villa Pool Suites and a private swimming pool. All villas include private butler and personal housemaid service.

Facilities include a large lagoon style free-form swimming pool, fitness centre, spa, business centre, banquet and meeting room that can accommodate 120 guests for a cocktail reception and a restaurant serving authentic Northern Thai cuisine along with international and fusion dishes.

Gerd Steeb, President, Centara Hotels & Resorts said, “Khum Phaya Resort & Spa is a perfect addition to our Centara Boutique brand. The property is designed for independent-minded travellers who want five-star luxury yet prefer to avoid larger resort hotels. Our strategy is to grow the Boutique brand significantly, mainly through management contracts, as we feel this is an evolving market that holds immense potential.”