Effective 01 August, Cathay Pacific is introducing Premium Economy class progressively on flights to Tokyo. To promote travel to Tokyo in this cabin, the airline recently conducted a sales blitz for travel agents in Mumbai.
The blitz spread over three days from 23rd July – 25th July 2013. The team from Cathay Pacific included two staff dressed in traditional Japanese yukatas, who greeted the agents in Japanese which caught everyone’s attention in the agency offices. The sales blitz aimed to reach out to the travel agency frontline staff who sell and promote Cathay Pacific products.
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