Continuing its commitment to the Indian market, the California Travel & Tourism Commission (CTTC) introduced its new “California Expert” online training program – located at californiaexpert.in – during the U.S. Travel Association’s India Trade Mission. A Web-based Travel Trade Portal is also newly available to complement the virtual California Expert education with a suite of tools and resources to help market California to clients.
“India is one of the fastest growing emerging markets for California,” said Caroline Beteta, CTTC President and CEO. “The new California Expert program and Travel Trade Portal are essential elements of our strategic program designed to educate the travel trade on the many options our state offers visitors. These online tools will empower agents to effectively and creatively sell California to their customers and help us introduce the Golden State to the increasing number of Indian travelers who can now make their California dreams a reality.”
The California Expert program is designed to educate travel agents and tour operators by increasing their knowledge of the state. Training topics include California’s distinctive regions, attractions, beaches, lifestyle, entertainment, shopping and history, with the end result of helping travel professionals design the perfect Golden State itinerary for their clients. All travel agents that complete the program will earn a California Expert certification. Plus, the first one hundred people to complete the program will be eligible to participate in a prize drawing through which two lucky agents will win a VIP trip to California.
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