The iconic fictional character James Bond is the face of a new advertising campaign to attract foreign visitors. The legendary spy is celebrating his 50th anniversary on film this fall. For the occasion, VisitBritain, Britain's national tourism agency, the organization responsible for promoting tourism to the UK internationally, is launching a campaign based on James Bond.
The campaign, based on the slogan "Bond is Great Britain," will be launched on October 5 -- designated as Global James Bond Day this year -- across 21 countries including Brazil, Australia Germany and the US.
Organizers are also inviting Bond fans to participate in the Agent UK experience through social media networks. The 'experience' includes five online missions to find the hidden location of a rogue agent. The global winner will be flown to the UK by Brittish Airways and treated to a luxury experience.
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