Complete with bright red lipstick, stockings and heels, a dolled-up Sir Richard Branson served as an AirAsia X air-hostess for the passengers on flight D7 237, from Perth to Kulala Lumpur.

It was the result of losing a bet with AirAsia group chief executive officer, Tony Fernandes.

The bet started two years ago, over which Formula One racing team would finish ahead of the other, in the 2010 Formula One Grand Prix in Abu Dhabi. The loser would have to dress up in the winner airline's female flight attendant attire for a day.

Fernandes's then team, Team Lotus, finished two spots above Branson's Marussia Virgin racing team in the final rankings.

Branson, who is well-known for his flamboyant style, sportingly struck a feminine pose for the photographers after he arrived, and even managed to hook one leg on Fernandes' lap, much to the amusement of those present. He even spilled a tray of drinks over Tony Fernandes.

When asked to comment on Branson's performance as a flight attendant, Fernandes jokingly described him as "rubbish".

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