Brand USA, the tourism marketing entity responsible for promoting the United States as a premier travel destination, plans its second sales mission to India, Sept. 22-26. Participants will include 41 delegates, representing 30 organizations from U.S. destinations, attractions, hotels and destination management companies. The group is scheduled to hold buyer-seller meetings in Mumbai (Sept. 23) and New Delhi (Sept. 25).
The travel mission will provide an appropriate platform for U.S. suppliers to interact directly with tour operators, airline representatives, travel agents and media. The main focus is to encourage Indian visitation to the U.S. and educate the Indian travel industry on the limitless potential of the U.S. as a travel destination. This mission follows the recent appointment of Sartha Global as the Brand USA marketing representative office in India.
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