Brand USA, the public-private partnership responsible for promoting the United States as a premier travel destination, has launched a series of travel agency educational programs at major Indian metropolitan and second tier cities. The first of these educational programs, titled "Discover America" was held in Bengaluru on 17th December, 2013 and in Chennai on 18th December, 2013.  The overwhelming response was beyond expectations, registering over 255 travel agents and tour operators that attended these seminars, making them an unprecedented success.

These seminars included presentations by following US destinations and suppliers:

• Brand USA India
• NYC & Company
• San Francisco Travel and San Francisco International Airport
• Philadelphia Convention & Visitors Bureau
• Beverly Hills Conference & Visitors Bureau
• Las Vegas Convention and Visitors Authority
• Enterprise Holdings Inc
• Qatar Airways
• Visa Presentations – US Consulate 

Ms. Jennifer A.McIntyre, Consul General of the United States of America, Chennai addressed the gathering of travel agents at the educational seminar held at Chennai whereas Mr. Nicholas J. Manring, Consul, American Consulate General, Chennai did the honors in Bengaluru. In both cities, there were presentations on US travel visa procedures from the visa team of American Consulate. 

Spread over a whole day, these educational seminars have been designed to provide in-depth information on tourism products and attractions from the United States. Additionally, these programs will educate the travel community about the depth of experiences available for travelers to the U.S. By providing a holistic view of this exciting destination, the objective is to enable travel agents to understand the diversity of the country and effectively market holidays to the U.S. Ultimately, the goal is to maintain a positive relationship and ongoing engagement with the travel trade industry. 

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