Chris Thompson will join Brand USA as president and CEO. He is a collaborative, widely respected leader with nearly 30 years’ experience in the travel and tourism industry—with specific experience in successful international marketing efforts.
Under his leadership, the state of Florida saw record increases in international visitation and spending during one of the most challenging economic environments for travel and tourism.
In fact, international visitation accounts for 15 percent of Florida’s tourism. The state welcomed 9 million overseas visitors to Florida in 2011, a 16.1 percent increase in overseas visitation from 2010 to 2011.
Chris also has a demonstrated ability to develop and invest in programs and marketing that deliver a strong return on investment, as well as to build mutually beneficial and productive public-private partnerships with industry and government.
Over the past four months, Brand USA has achieved a number of milestones—maximizing contributions and accelerating partnership development efforts, enhancing relationships with industry and government, streamlining the process for submitting private contributions for the drawdown of federal matching funds, reducing expenses and increasing cost efficiencies, and strengthening the operational infrastructure.
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