The Department of Tourism (DoT), Government of Goa has appointed Bollywood actress Prachi Desai as the brand ambassador of Goa Tourism. Speaking at the press conference held in Panaji on Wednesday, Swapnil Naik, Tourism Director, Goa said, "Prachi Desai fits the brand image for tourism in Goa. She is the face of young India, is modern in her outlook and still has traditional values."

While speaking to the media, she said that while there was a perception developing in India and abroad that Goa was not a safe place to be in, her personal visits to Goa had proved otherwise. “I am honoured to become a part of (the promotion of) such a popular tourism destination. I simply love Goa. When youngsters come here, they should have fun, but they should behave responsibly. We should keep spreading the word around that it is safe to come to Goa.”