With a view to making them international-level cultural events, the directorate of Bihar tourism has initiated a process to empanel reputed event management agencies for organizing Rajgir and Buddha festivals for two years.
The contract could be extended for one more year at the discretion of the directorate.
Bihar's two major annual cultural events normally attract a large number of pilgrims and tourists from across the country, besides South-East Asian countries.
Till date, the department of tourism was the main executing agency in collaboration with the Bihar State Tourism Development Corporation ( BSTDC).
From selection of celebrities to the participation of people were exclusively done by the department officials and employees.
The department has now decided to do branding of these two festivals globally to attract more visitors.
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