Better Branding of Northeast India required to market and attract tourists and investors

The Lushai Hills of Mizoram, the Garo Hills of Meghalaya, the Bramhaputra River and enchanting Nagaland, all are extremely beautiful places, but not many in the country know about them

Travel News
Travel News

The tourism sector in north east India has huge potential and the government is chalking out plans to attract both investors and tourists to the region. "A paradise unexplored" is often how the Northeast is described.

The Lushai Hills of Mizoram, the Garo Hills of Meghalaya, the Bramhaputra River and enchanting Nagaland, all are extremely beautiful places, but not many in the country know about them.

The region is home to exotic flora and fauna like clouded leopard, rhinos, tigers, wild buffaloes and swamp deer, and it has several national parks like Namdapha, Dibru-Saikhowa and Kaziranga. But the most interesting aspect of the region is its diversity of culture.

Northeast India is the converging point for more than 200 tribes, each having their unique culture and language. "Northeast as it is called a "Paradise Unexplored" offers everything that tourists want both in the international and the domestic market.

It has tremendous potential like adventure tourism, eco tourism, village tourism and others. You name the requirement and it's there," said K. M. Seth, a former governor of Tripura. Despite all this, the inflow of tourists is limited.

According to a government report, only one per cent of domestic tourists, and just half a per cent of international tourists, visit the Northeast. Security concerns and poor infrastructure are issues which trouble tourists to the region.

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