Best Western International, a hotel chain with over 4,100 hotels in 100 countries and territories, now allows you to book a hotel room on their Facebook page. This move was made to keep up with social networking trends and also to engage their guests on their Facebook page.

They are the first major international chain of hotels to have this capability. This move allows users to book a hotel room online, no matter where they are. The Facebook booking platform, built in tandem with mobile and multichannel platform company, Usablenet, delivers Best Western's private and secure hotel reservation system to Facebook's more than 800 million active users.

Best Western's 248,000-and-growing Facebook fans now can plan their next hotel stay conveniently and safely. Best Western believes that they need to keep making hotel bookings more convenient for their customers. Dorothy Dowling, Best Western's Senior Vice President of Marketing and Sales, says, "It's imperative that we answer the call from our customers to make it easy to research, book and share travel experiences through their preferred channels."