Bali’s top tourism official says he wants to promote special tourism packages for ecological, spiritual and village tourism as well as meeting, incentive, conference and exhibition (MICE) travelers.

Ida Bagus Kade Subhiksu, head of the Bali Tourism Agency, told Bali Daily on Friday that the Island of the Gods was rich in natural, cultural and spiritual potential that could be used attract more visitors to Bali.

“There are many visitors who want to enjoy specialized tourism, such as adventure and spiritual tourism,” Subhiksu said. “They are very passionate about it. They’re loyal and frequent visitors for such activities,” Subhiksu said.

He said that local administrations and the private sector should work together to develop specialized tourism packages in line with their natural and cultural assets.

Regional administrations, he added, “do not have to replicate similar tourism activities currently adopted and operated by the hospitality and tourism industry in the southern part of Bali.”

Badung Regent AA Gde Agung said that his regency — which includes popular tourist destinations such as Kuta, Nusa Dua, Jimbaran and Benoa — has been cultivating MICE travel by developing star-rated hotels and convention venues.

The regency is the wealthiest in Bali and is home to more than 80 percent of the island’s tourist accommodations and attractions.

Badung has frequently hosted world-class conferences and meetings that have attracted international leaders and artists. For example, the regency will host the Asia-Pacific Economic Cooperation (APEC) Summit at the Nusa Dua Resort in November.

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