To promote tourism in the South Indian state of Karnataka. GVK's Bangalore International Airport (BIAL) in partnership with the Ministry of Karnataka and Thomas Cook India, announced the launch of 'Kaapi Trail' ('Kaapi' is the colloquial term for coffee). The initiative has been started to promote tourism specifically between Chikmaglur and Coorg in Karnataka.
The Kaapi Trail is a voyage of discovery to South India via the 'Journey of the Coffee bean'. Three travel packages comprising of Leisure, Heritage and Adventure Trails have been created.
"We believe that Kaapi Trail will help increase the popularity of the region as a much sought after travel destination. It is an attempt to put the coffee growing regions of South India on the global map, exposing travelers from across the world, to the taste, culture, heritage and overall rich experience associate with coffee," quoted Karnataka State Tourism additional chief secretary Arvind Jadhav.
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