Axis Bank's travel currency card sales cross USD 2 bn

The Axis Bank Travel Currency Card is India's highest selling prepaid forex Travel Card targeted at Indian nationals travelling abroad.

Travel News
Travel News

Axis Bank, India's third largest private bank has announced the achievement of the USD 2 billion mark in sales and usage volumes on its pioneering Travel Currency Card product. India is one of the world`s largest prepaid forex card markets and Axis Bank continues to maintain its market leadership with this special achievement, a first for any Bank worldwide.

The Axis Bank Travel Currency Card is India's highest selling prepaid forex Travel Card targeted at Indian nationals travelling abroad. The Axis Bank Travel Currency Card is available across the Bank's network of 1500+ branches as well as through a large network of RBI-licensed money changers. A customer can exchange Indian rupees for foreign currency with the Branch/Money changer at the prevailing exchange rate and receive a forex-denominated prepaid card with the equivalent amount. The card can be used at than 26 million merchant outlets, VISA & Mastercard ATMs worldwide and on all international websites.

The Bank has the widest range of Travel cards with 11 currency options available on both VISA & Mastercard platforms. The Travel Currency Card comes with a host of related advantages for its users including enhanced chip-enabled security, lost card liability insurance cover of Rs 2 lakhs and a 20% discount on travel insurance premium. With the recent volatility in the currency markets, the Travel Currency Card has also been acknowledged as a hedge against currency fluctuation risks for customers who plan to travel abroad.

Since the introduction of the Travel Card as a product in 2003, Axis Bank has consistently been the market leader in the prepaid forex segment. In 2009, Axis Bank emerged as the first Bank to cross the USD 1 Billion mark in the prepaid forex market - again, a first across all Banks worldwide. With the achievement of the milestone USD 2 billion mark, Axis Bank has further cemented its position of being the market leader with over 48% market share.

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