As part of its initiative to increase awareness about Self Drive in the country, Avis India, one of the premium car rental services providers, has introduced The Avis India Self Drive Himalayan & Desert Expeditions. Available Ex-Delhi, NCR, Chennai and Bengaluru from August through October 2010; this exclusive expedition offers a fully loaded brand new Tata Safari Dicor at Rs 2,000, a Ford Endeavour and Mitsubishi Pajero at Rs 2,500 per day for self-driven holidays.

The cars are comprehensively insured and have a valid license for self drive. Avis India also plans to launch this initiative soon in Mumbai, Kolkata and in other parts of the country where it is present. Sunil Gupta, CEO, Avis India said, “Our soft launch has already witnessed a great response and is completely sold out till August 30, 2010.”

Avis in India offers chauffeur and self-drive services across a wide range of cars including Economy Segment Cars (Suzuki Wagon R), Mid Segment (Suzuki Swift Dzire, Ford Fiesta and Honda City), Premium Segment (Toyota Corolla, Toyota Camry, Mercedes E & S class) and MUV/SUV (Toyota Innova, Ford Endeavour and Mitsubishi Pajero).