Aures Hospitality Group has entered into a management contract with Berggruen Hotels, to operate the 4-Star property at Aurangabad, consisting of 62 rooms under the fast growing brand ‘Keys Hotels’.

The hotel was earlier operational as Pride Biznotel The Aures since November 2010 and has now been re-branded as Keys Hotel The Aures. This is part of a strategic alignment between the two partners to explore more opportunities across the country.

Located in the heart of Aurangabad, one of the fastest developing business centres, and also a tourist hub, the aesthetically designed 4-Star property, will cater to the ever-growing demands of business as well as leisure travelers. The hotel is close in proximity to the major industrial areas of Aurangabad, and is strategically situated at a distance of 10 kms from the Airport and 2 kms from the Railway Station.

Addressing the media at the launch, Mr.Rajesh Choudhary, Aures Hospitality Group said, “Keys Hotel The Aures, displays a contemporary architectural design and has an ultra modern feel to it, this is also reflected in the facilities and services offered. Through our partnership with Berggruen Hotels, we look forward to offering our guests, a cutting edge hospitality experience, catering to the discerning business and leisure travelers in Aurangabad. Aurangabad is a multi-purpose destination offering pilgrim and heritage tourism besides business travel due to vibrant industry in and around the city.  With Ajanta and Ellora being on the Buddhist Trail, it attracts fair amount of overseas tourists as well.”

Commenting on this occasion, Sanjay Sethi, Managing Director and CEO, Berggruen Hotels, stated, “Our plans to launch Keys Hotels in India are well underway, and we are delighted in having signed this management contract, thereby establishing our presence in Aurangabad, the tourist capital of Maharashtra”.

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