Under the High Patronage of His Excellency, The Ambassador of France to India, Mr Francois Richier, a special soiree held at the Residence of France saw the launch of Atout France-France Tourism Development Agency’s promotional campaign, “Be There! Do That!” focusing on novel experiences in France. The evening was also the perfect occasion for the launch of a new travel company, French Touch Travel specialising in bespoke experiences to France and Europe. Adding a glamorous element to the evening was celebrated fashion designer, Manish Arora, brand icon of French Touch Travel, who shared his passion for France with an elite and receptive audience.
The distinguished gathering of guests comprised of a veritable powerhouse of well known personalities in the corporate sector, entrepreneurs, trendsetters and select members of the media. Invited guests were treated to a unique celebration of the 5 primary senses with the evening unveiling a different facet of the popular Rhone Alpes region corresponding to each one of the senses. A melange of stunning visuals of picture perfect landscapes, sweet sounds of music, cheese, chocolates and fragrant perfumes provided glimpses of Rhone Alpes’ best kept open secrets.
Catherine Oden, Director Atout France India shares her thoughts, "The evening was an amalgamation of novel experiences falling perfectly in line with our concept of promoting unique experiences in France through "Be There! Do That!''. After tonight, I am hopeful that our guests and eventually the Indian visitor is motivated to plan an experiential “Be There! Do That!” French holiday. It was truly a memorable launch which would not have been possible without the support of our valued partners. This soiree was also special as we welcomed a new entrant in the travel fraternity-French Touch Travel. I wish them the very best for the future”.
Alexandre Le Beuan, French Touch Travel Director commented,'' We were very happy to launch our new brand at the French Residence; our guests were already in France! Our intention is to share new imaginative travel ideas, attention to detail and exceptional levels of luxury with our guests. Our expertise in France and Europe and the time we will take to listen to our guests’ wishes, will allow us to design tailor made, authentic and unforgettable experiences. I hope this soiree illustrated our ambition to offer our guests an extraordinary French rendezvous".
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