Atout France recently conducted its annual B2B workshop “Rendez Vous in France & Tahiti held in the cities of New Delhi and Mumbai between 19- 22 September. The workshop comprised of delegates representing Air France, Rail Europe India Pvt Ltd, Disneyland Paris, Montparnasse Tower-Paris, Deauville Tourism, Lisieux – Tourism and Spirituality, Dijon Tourism, Strasbourg- Region Alsace, Rhone Alpes Tourism, Chamonix Mont Blanc Valley, Nice, Riviera of your Dreams : Cannes & St Tropez, South West of France: Carcassonne, Lourdes & Pau, Cite Hotels – Carcassonne, Bordeaux- Aquitaine, Hotel du Palais, Biarritz, Tahiti Travel Specialists and the Globus Family of Brands.
France’s potential as a tourist destination was showcased very well by this diverse representation. The workshop in New Delhi and Mumbai generated a good response and the delegation was pleased with the interest shown for their products. The workshop proved to be a good platform to renew existing contacts as well as forge new ties for successful partnerships in the future.
Relaxed and elegant soirees at both places were planned for the delegates to give them a chance to interact with members of the travel trade as well as the press and other dignitaries. In Mumbai, Mr Vinod Advani was presented with the Best Journalist of the Year Award for his excellent contribution to the promotion of France as a tourist destination. The award was jointly presented by Catherine Oden –Director Atout France, India and the recently appointed Consul General of France in Mumbai, Mr Jean – Raphael Peytregnet.
Sharing her thoughts on the workshop, Ms Oden commented,” We are very satisfied with the number of agents who visited our workshops in New Delhi and Mumbai. We hope that the workshop and the contacts made will eventually help us in successfully promoting France as a preferred destination of choice to the Indian clientele.
The workshop was also ideal for the soft launch of our France Celebrates India campaign for next year. This unique marketing strategy aimed at increasing the number of Indian tourists to our country consists of special offers and schemes proposed by our partners for this market. We are hopeful that the image of France as a tourist destination will be further enhanced thanks to this campaign and we welcome more Indian guests to our shores”.