The Park Hotels, pioneers of luxury boutique hotels in India has announces the launch of the first property of its ‘design-conscious, price-conscious’ brand ‘Zone by The Park’ in Coimbatore.
As a part of the brand’s expansion plans, the second property of ‘Zone by The Park’ is slated to launch in Jaipur (Rajasthan) in January 2015 and the third property in Mahabalipuram. Further, properties will open in OMR, Chennai and Raipur (Chhattisgarh) in 2015 itself.
Speaking about the launch, Priya Paul, chairperson, Apeejay Surrendra Park hotels said, “Over the years we have noticed a growing demand for a new kind of a hotel, for a new kind of traveller, someone who is moving up the ladder and is at ease with themselves.
Leveraging this opportunity, we have created a mid-segment ‘design- conscious, price conscious brand’. We are delighted to launch the first property of ‘Zone by The Park’ in Coimbatore, which will cater to its design conscious customers. Our vision is to have a slice of The Park in every city people travel to.”
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