Amari Hua Hin, the latest addition to Amari’s portfolio of properties in Thailand will open in June 2012. Guests visiting the resort will be the first to experience the new look and feel of Amari since it introduced its new brand concept.
Ideally located just two and a half hours from Bangkok and next to Khao Takiab, a popular stretch of beach, the resort offers easy access to the city’s shopping and entertainment venues. The 223-room Amari Hua Hin will offer refined comfort and elegant resort style accommodation combined with exclusive services and facilities that will define the new Amari guest experience.
The design concept at Amari Hua Hin, whilst focused on style and comfort, also reflects the seaside locale of the property. The soft design elements within the rooms will be complimented by advanced technology, including Wi-Fi, iPod docking stations, cordless phones and flat screen televisions.
Simon Dell, General Manager stated: “We can’t wait to launch the new Amari property in Hua Hin. This is the first purpose built Amari property to open since our brand revitalization and as such, we will be introducing new service initiatives as well as launching a fresh design concept for the brand. One of our new initiatives is to encourage guests to not only experience local culture, but also be a part of it. Thailand is a country with so many rich traditions; I know people will enjoy engaging with us and also Hua Hin. The property will also introduce an innovative style concept which will become the prototype for Amari properties moving forward.”
Thoughtful service signatures have been designed to introduce guests to the world of Amari and also the destination of Hua Hin. Through an enthusiast, based on property and a specially designed destination web portal, guests will be encouraged to experience local culture, whether it is through visiting nearby attractions like Hua Hin Vineyard and Cicada Market or by attending a festival or trying a local delicacy.
A key theme that runs throughout the new signature initiatives is the concept of bringing people together, whether a group of friends or colleagues or a family. Amari Hua Hin has been designed in a way that encourages guests to share experiences. Friends might enjoy a ‘barista lesson’ at Coral Lounge, families can play games by the pool or business associates could participate in an interactive brainstorm in one of the meeting rooms.
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