AirAsia, the world’s best low-cost airline is ramping up the momentum of its Real People, Real Stories branding campaign with the statement “We want to make you a star!”

AirAsia recently launched a major branding campaign called Real People, Real Stories early this August, which is a kick-start towards celebrating its 100 millionth guest flown – a milestone which truly reflects how much the airline has grown over the past 8.5 years and changed the traveling behavior of guests making it possible for everyone to fly affordably.

AirAsia is calling out to everyone who has been part of the AirAsia success story to share your most creative mugshots of at least 1MB in size with us by submitting them to this email address: facebook@airasia.com from 16 – 29 August 2010.

Put in your best effort to reflect AirAsia’s brand character in your mugshot and stand a chance to be featured in an AirAsia advertising campaign. Make it fun, friendly, innovative, unconventional, edgy and different from any mugshot you have ever taken and stand a chance to win mystery holiday activities by AirAsiaGo.com.

Kathleen Tan, Regional Commercial Head, AirAsia said, “The word innovative is synonymous to AirAsia, and we want to continue to bring excitement and fun into everything that we do. Most of the campaigns we have done since AirAsia started nearly 9 years ago featured our own people, our planes and exhibited our passion. So we thought it would be fun to feature our guests instead for our Real People, Real Stories campaign, as they are the ones who helped put AirAsia on the map and to achieve the significant milestone of 100,000,000 guests flown. 100,000,000 is not just a number but a collection of real people with real stories to tell about how AirAsia has changed their lives.”

For more information, aspiring stars can log on to AirAsia’s Facebook page (www.facebook.com/AirAsia). The terms & conditions of photo submission can also be found in AirAsia’s Facebook page.