The world's best low-cost airline sold its record-breaking 538,000 seats on Tuesday, 10th August 2010, the first day of its Mind Blowing Fare campaign, which offers a mind-boggling RM1* airfare for domestic and international flights.
AirAsia bested its previous record of 390,000 seats sold in a day, achieved when it ran its Free Seats campaign across the entire AirAsia Group (AirAsia Berhad, Indonesia AirAsia and Thai AirAsia) last November.
Also on the same day, AirAsia recorded its highest number of seat sales in an hour, selling 36,871 seats, a 47.5% increase from the previous record of 25,000.
The ongoing Mind Blowing Fare promotion offers RM1* airfare for bookings made from 10 – 15 August 2010 for travel between 1 April and 11 August 2011. The promotion is available exclusively at www.airasia.com and mobile.airasia.com.
AirAsia credits New Skies, its new state-of-the-art booking system, for achieving the record-breaking numbers. New Skies, launched by the airline last month, has greatly expanded the airline’s booking capacity, allowing up to almost 1 million flight bookings a day.
The Mind Blowing Fare is AirAsia’s first major promotion using the New Skies system. The successful sale of more than half a million seats in the ongoing promotion shows that the new system is stable and able to efficiently handle massive sales volume.
Tony Fernandes, Group CEO of AirAsia, said, “AirAsia’s investment in the new booking engine is clearly paying off. Our New Skies system has revolutionized our internet booking. Now, we are able to give guests greater flexibility in booking their flights and the ability to directly manage their bookings. AirAsia is going from strength to strength.”
“We’re happy to offer guests the opportunity to grab the special offers under our Mind Blowing Fare campaign. The campaign is especially attractive with festive holidays, such as Hari Raya, coming up,” he added.
The Mind Blowing Fare campaign gives guests the chance to fly for RM1* to domestic destinations such as Alor Setar, Johor Bahru, Kota Bahru, Langkawi and Penang. Other sexy destinations in the ASEAN region that are also going for the price of RM1* include Krabi, Phuket, Singapore, Siem Reap, Phnom Penh, Yogyakarta, Bandung, Brunei, Hatyai and Ho Chi Minh City. Guests wanting to explore destinations beyond ASEAN may opt to head for Bangalore, Chennai, Hyderabad, Trichy, Guilin, Haikou and Macau.
* Quoted fares are for one-way travel only and exclude taxes.