In a bid to clutch back its steeply falling market share, the cash-strapped Air India today launched a short-term promotional scheme for the domestic sector that offers passengers unlimited travel in the economy and executive classes for a 10-day period.

The promotional scheme, the platinum and silver passes, will be valid for 10 days, the airline said in a statement here.

"Our effort is to provide our passengers with the most competitive prices while ensuring the best customer service," said an AI spokesperson.

While a silver pass passenger can fly on the economy class to any domestic sector of one's choice for Rs 30,000, the platinum pass holder can travel in the executive class to any domestic route for Rs 50,000, inclusive of all taxes.