Air India Ltd’s stylized red-swan-inside-a-wheel logo will soon adorn its iconic former headquarters in Mumbai, according to the airline’s executives, signalling the completion of a long-drawn, seven-year integration with Indian Airlines and an impending entry into the prestigious Star Alliance, a global grouping of airlines.
In 2007, Air India removed its then logo, the centaur, from the top of the Air India building on Mumbai’s Marine Drive. That was the year Air India and Indian Airlines merged. “The board has decided to have the new logo in place at the Air India building in Mumbai,” said Rohit Nandan, chairman of Air India. “It should be up by June.”
The airline would like to see the return of the logo as a sign of its own turnaround after a botched integration process that saw four chairmen come and go, several strikes by employees and thousands of crores in losses.
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