Just ahead of the International Women’s Day, TripAdvisor revealed the findings from its annual Women Travel Survey 2014, collected from 1068 women respondents. The survey, now in its second year is aimed at understanding the travel sentiment and preferences of Indian women with respect to leisure travel while travelling as a single woman or as part of an all-women group.
Safety – Still Prime Concern
- Among the 63% respondents who have never travelled alone, 33% felt that it was unsafe for a woman to travel alone in India.
- Delhi retained its notorious reputation as the most unsafe city amongst the top 10 Indian cities polled*. 95% respondents in 2014 felt so v/s 84% in 2013. Kolkata (64%) and Jaipur (53%) ranked 2nd and 3rd respectively.
- The top 3 cities in India voted the safest for women travellers to travel to include Ahmedabad (86%), Pune (84%) and Bangalore (81%). Mumbai (72%) has dropped to the 5th spot this year from the number 1 position in 2013.
- Despite safety being a prime concern, over 51% respondents were not aware that hotels in India and abroad have floors exclusively for women. Yet given a choice over 72% women would like to stay at such hotels while travelling solo or in an all women group.
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Top 3 States On The Safety Index |
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|
SAFE |
Maharashtra (16%) Gujrat (14%) Goa (9%) |
Maharashtra (26.63%) Gujarat (14.82%) Karnataka (10.05%) |
|
UNSAFE |
Delhi (48.96%) Bihar (18.33%) Uttar Pradesh (9.17%) |
Delhi (60%) Bihar (13%) Uttar Pradesh (8%) |
Travelling Solo vs Travelling in a Group of Women
- Out of 37% respondents who have travelled ‘solo’, 56% said they liked travelling alone and will continue to do so in the future. 53% said they travel alone only to destinations (India or abroad) that are perceived as ‘safe’
- Out of the 47% respondents who have travelled as part of a ‘group of women’, 59% said it was much more fun travelling in a group than travelling solo. 53% said they liked travelling in a women-only group and will continue to do so in the future and 35% responded that it makes them feel safer.
- However, out of the 53% respondents who have never travelled as part of a ‘group of women’, 31% said the main reason was that it did not allow them the flexibility to plan their itinerary as per their wishes. 19% said they did not travel as part of a group because of the possibility of conflicting interests.
|
Activity |
Solo |
Group |
|
Shopping |
57.14% |
67.25% |
|
Sightseeing – Monuments |
67.03% |
66.38% |
|
Sightseeing – Natural attractions (Mountains, Rivers, Sand dunes etc) |
52.75% |
69.00% |
The top activities that the women travellers engaged in are as follows:
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