Accor has announced a tie-up with Connect-Worldwide to strengthen its sales distribution channel in India.

With the agreement, Connect-Worldwide will be responsible for increasing sales among retail travel agents and small and medium sized travel companies.

The hotel company has also launched a toll free call centre for travel agents (1860 500 1010) and has optimised its trade website travelagencies.accorhotels.com and businesstravel.accorhotels.com to further help the travel trade to enhance sales for the Accor brand.