Over 1,000 exhibitors from across ASEAN have snapped up more than 460 booths at ATF TRAVEX 2013. This strong exhibitor line-up, which is 40% larger than the previous ATF TRAVEX showcase, represents a wide range of diverse products and services from the 10 ASEAN countries. 

The exhibition boasts 75 corporate booths, the highest number achieved by the event thus far. With new exhibitors comprising 35% this year, and strong booth take-up from returning exhibitors, ATF TRAVEX consolidates its position as the leading travel trade event showcasing the largest contingent of ASEAN destinations, products and services. 

Ms. Hera Adiwikarta, Corporate Director of Sales at Santika Indonesia Hotels & Resorts said, “When we were at ATF last year we had about 30 hotels. This year we have close to 50 hotels in Indonesia alone. We want to generate business from potential wholesalers or travel agents for our rapidly expanding business, and look forward to meeting buyers from ASEAN, Eastern Europe, China and US at ATF 2013.” 

Host country Laos participates with its largest ever contingent at ATF and aims to meet and create relationships with buyers and the international and regional media. The host committee is excited at the amount of exposure the event has garnered thus far, and expects publicity to continue escalating in the lead-up towards ATF. International media registrations have also hit the 170 mark. 

Talking about the country’s progress in tourism development, Mr. Saly Phimpinith, Director-General of Tourism Marketing Department in the Ministry of Information, Culture and Tourism, Laos said, “Laos is constantly improving its service standards in the tourism industry. We have begun to classify hotels and guesthouses and are actively promoting Community Based Tourism in order to improve the standard of living in remote areas. We are happy to give ATF TRAVEX delegates a glimpse into the beauty of Laos through the pre-show city tours and post-show tours.” 

Hosted Buyer Programme

The show’s coveted hosted buyer programme attracted close to 1,100 registrations, of which only some 380 quality buyers will be selected for hosting at the event. In addition, more than 50 buyers will attend as non-hosted buyers. Through focused efforts over the past year, the TRAVEX Secretariat has attracted buyers from new countries such as Argentina, Austria, Bangladesh, Ireland, Israel, Laos, Nepal, Pakistan, Saudi Arabia, Slovenia, Sri Lanka and Taiwan. In all, 57% of buyers are expected to be new at this year’s event.   

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