ATF 2012 TRAVEX boasts 20% more registrations from exhibitors, buyers and media as compared to the same time last year. The 2012 leisure travel trade event, showcasing the largest contingent of ASEAN destination products and services, have reported sales of more than 100 booths till date. Some 200 buyers and close to 85 media have also submitted their registrations early in order to maximise their chances of getting one of the limited hosted places available.
Confirmed exhibitors include hotel chains such as Dusit International, the Sol Melia Group, Jakarta, Sunshine Borneo Tours and Travel, Dorsett International, Centara Hotels and Resorts, Oberoi Hotels and Resorts Indonesia, Eastin Hotel, Siam Kempinski Hotel and Vacation Singapore DMC. Among the 200 interested buyers are organisations like Select Vacations Australia, Big Tree Travels and Tours Malaysia, Optimal Travel Services UK, Tui Netherlands, Go Vacation Thailand and Hotelrooms Inc.
ATF TRAVEX Secretariat believes that much of the early interest can be attributed to a successful ATF 2011 that scored high among the over 2000 attending delegates. Delegates included more than 1,000 exhibitors representing more than 400 companies from the 10 ASEAN nations, more than 440 international buyers representing 55 countries, close to 150 media from across 32 countries and more than 400 NTOs.
Over 90% of Buyers rated the quality of exhibitors and their business appointments as Excellent or Good, reflecting the effectiveness of ATF TRAVEX as a choice business platform. Said buyer Rose Ann Shetty, CEO of Galavantor from UAE, “It was very productive meeting suppliers of my niche products. The show provides excellent information”.
More than 90% of exhibitors expect to receive orders over the next 6 to 12 months. Some 30% of exhibitors estimated their sales value to range from USD 50,000 to USD 250,000. Exhibitor Mr. Subramaniam of Malaysia Healthcare Travel Council remarked that ATF is “A good platform to make contacts and explore business opportunities”. Tran Thi Bich Thuy of Buffalo Tours, Vietnam agreed and added, “We look forward to continue getting good sales from ATF TRAVEX.”
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