ATF 2011 TRAVEX recorded strong interest and rapid take-up rate early in its registration process. To date, exhibitors have snapped up more booths as compared to the same time last year. This 2011 ASEAN leisure travel trade event showcasing the largest contingent of ASEAN destination products and services will also feature a larger show with 25% more booths space than last year.
More than 70% of the 450 available booth space has already been secured by some 240 exhibiting companies from across the 10 ASEAN countries - Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, Philippines, Singapore, Thailand and Vietnam. Buyer registrations have also been overwhelming with more than 600 applications received from across the world. Only 400 of the best buyers will be selected to attend the event under a privileged hosting programme.
With regards to the buoyant interest for ATF 2011, Mr. Ooi Peng Ee, General Manager of TTG Asia Media’s exhibition and events explains, “Improving market optimism aside, a significant part of this year’s interest also has to do with the appeal of Cambodia as a destination. Our international delegates are motivated to experience the country’s rich cultural, natural and historical heritage.”
Host country, Kingdom of Cambodia, began its marketing efforts to tantalise the industry’s travel professionals at the last ATF 2010 closing ceremony by pulling out all stops to deliver a sumptuous and entertaining evening complete with a gastronomic and cultural showcase. Delegates enjoyed a sneak preview of what they can look forward to at ATF 2011 in Phnom Penh.
Scheduled from 19 to 21 January 2011, the three-day ATF 2011 TRAVEX will be held at Phnom Penh’s Diamond Island Convention and Exhibition Center located along the Bassac River. Ministry of Tourism, Cambodia will host the event’s Opening and Closing Ceremony, which promises to be even more spectacular than its 2010 preview. Delegates will also be thrilled to network in the company of their fellow industry colleagues and wind down at the end of a business work day at not two but three late night social events organised by Nagaworld, Fairmont/Raffles/Swissotel/TTG Asia and Pattaya City/Sofitel/TTG Asia respectively.
More information on the event’s programme will be made available in the upcoming months. Registrations for exhibitors, buyers and media are still open online at www.atfcambodia.com. More information on ATF 2011 can also be found at the event website.