According to International Air Transport Association, 78 per cent of all tickets sold by airlines in India are sold through internet. IATA is working towards achieving 100 per cent e-ticketing for all of its affiliated airlines across the world by May 2011.

IATA has further said that Kingfisher Airlines has achieved the distinction of selling all of its tickets online. Also, while Jet Airways and Indian Airlines currently sell 84 per cent and 64 per cent of their tickets online, respectively, Air India sells a paltry 7 per cent of its tickets through the web.