Kerala Tourism's total revenue, both direct and indirect, touched the Rs 21,125 crore mark in 2012 compared to Rs 19,037 crore the year before. Kerala saw 7.94 lakh foreign tourists arrive in God's own country in 2012 as compared to 7.33 lakh in 2011. Compared to 93.88 lakh domestic tourists in 2011, 1.01 crore domestic tourists visited Kerala in 2012.
The Foreign exchange earnings also went up from Rs 4,221.99 crore in 2011 to Rs. 4,548 crore in 2012. The iconic rise of Kerala as a global destination continued in the past year as Kerala consolidated its position on the world tourism map with fantastic strides in all aspects of tourism as per a TOI report.
A lot of credit goes to digital revolution, wherein Kerala has projected itself very well onto the social networking sites like Facebook and Twitter.
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