According to Accor’s Asia Economy Hotels Research 2012 report, six out of ten travellers in Asia prefer international economy hotel brands to domestic brands and assign different personalities to them.
International brands were considered “stylish, high-class, reliable, attractive and energetic’’ compared to domestic brands, which tended to be viewed as "down-to-earth, practical, approachable, and considerate’’.
Accor Asia-Pacific Chairman and Chief Operating Officer Michael Issenberg revealed the findings of Accor’s Asia Economy Hotels Research 2012, which seeks to better understand attitudinal differences between travellers staying at economy hotels.
Meanwhile, Accor hotel has crossed 1,00,000 rooms in Asia-Pacific with the opening of IBIS Hong Kong Central and Sheung Wan.
Issenberg announced the opening of IBIS Hong Kong Central and Sheung Wan at the 2012 Economy Hotels World Asia conference in Singapore, reaffirming the Group’s growth strategy for Asia-Pacific.
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