A report shows that despite a relatively slower economic growth and foreign exchange volatility, over 15 million Indian travellers are planning foreign trips.
With over 50% of all phones sold in India being smart phones, it’s no wonder that 33% of all travel related queries come from mobile. Indian business travellers have quickly adapted to mobile bookings, and 39% of them are making travel arrangements including reservations through a mobile device. eRevMax suggests Indian hotel OTAs to focus more on mobile marketing and invest in mobile optimized websites.
The increase in disposable income along with a stable economy, easy access to credit and exposure to media have influenced Middle Class India’s mindset and choices. Indians are now more aspirational and confident - exploring new destinations and spending more on vacations. The infographic notes that 38% of Indians plan to utilize spare cash on holidays and vacations. The out bound travellers are high spenders with average spending per trip crossing $1700.
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